Dark Patterns in the Spotlight: When Does Design Become Deception?
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The Federal Trade Commission (FTC), starting with a workshop in April of 2021, has been increasingly signaling its interest in “dark patterns.” Recent enforcement actions by the Consumer Financial Protection Bureau (“CFPB”) have challenged marketing techniques as “dark patterns.”
According to the FTC and CFPB, companies use websites and apps that employ tricks and design features to manipulate consumers to take actions they did not necessarily intend to take, such as upgrading a purchase or signing up for an automatically renewing subscription. Drawing the line between illegal “dark patterns” and effective marketing can be challenging, and being on the wrong side of the line can bring unwanted external attention as well as liability for deceptive, abusive, and unfair trade practices.
In this one-hour webinar, Sharon Kohn, Senior Legal Editor in the Practical Law Commercial Transactions service, will moderate a discussion with Leonard L. Gordon and Liz Clark Rhinehart of Venable LLP about how in-house counsel can help their businesses navigate this changing area of regulation, including:
- What dark patterns are and how they can be deceptive
- FTC guidance and actions, starting with the April 2021 workshop
- CFPB enforcement
- State-level activity by attorneys general
- Practical advice to give your business partners creating digital experiences
- And more….